PORTFOLIO

Selected senior engagements across content strategy,

structured content, and editorial systems

PORTFOLIO

Selected senior engagements

Choosing a CMS: Lessons from Seven Platforms in Production

Choosing a CMS: Lessons from Seven Platforms in Production

Choosing a CMS: Lessons from Seven Platforms in ProductionLouise Leone
Published on: 08/06/2026

A framework for choosing the right CMS, drawn from twenty years across seven platforms in production. Five strategic questions, five practical considerations, and where the discipline is going.

CMScomposable CMScontent modellingvisual editorecommercecontent infrastructureheadless cmscontent strategyplatform selectionmulti-channel publishingai-ready
ExpressTest: Building a High-Stakes COVID-19 Testing Platform at Pandemic Pace

ExpressTest: Building a High-Stakes COVID-19 Testing Platform at Pandemic Pace

ExpressTest: Building a High-Stakes COVID-19 Testing Platform at Pandemic PaceLouise Leone
Published on: 01/06/2026

How a complex Umbraco platform, built at pandemic pace and scaled across the entire service ecosystem, became the digital backbone of one of the UK's largest private COVID-19 testing operations.

CMSUmbraco Commercecomposable CMScontent modellingdynamic pricingUX writingvisual editorecommercehealthtechcontent infrastructurestructured contentNHS digital integrationExpressTest
Aldermere Group: Content Model & Structured Content Design

Aldermere Group: Content Model & Structured Content Design

Aldermere Group: Content Model & Structured Content DesignLouise Leone
Published on: 31/05/2026

A fully specified enterprise content model for a composable CMS transformation: six content types, ten reusable components, and ten documented modelling decisions with rationale.

enterprise content strategyContentfulcontent governancestakeholder managementstructured contentmodelling decisions logcontent modellingCMS

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