PORTFOLIO

Selected senior engagements across content strategy,

structured content, and editorial systems

PORTFOLIO

Selected senior engagements

The OU Editorial Notebook: Building a B2B Content System That Lasted

The OU Editorial Notebook: Building a B2B Content System That Lasted

The OU Editorial Notebook: Building a B2B Content System That LastedLouise Leone
Published on: 30/05/2026

How a complete editorial system — narrative principles, tone of voice, audience segmentation, and seven content formats — was adopted unit-wide at The Open University and sustained for four years.

Editorial Systems
Maximising Apprenticeships: The OU & KPMG Thought Leadership Guide

Maximising Apprenticeships: The OU & KPMG Thought Leadership Guide

Maximising Apprenticeships: The OU & KPMG Thought Leadership GuideLouise Leone
Published on: 27/05/2026

How a 28-page thought leadership guide positioned The Open University as a strategic voice in the apprenticeship reform conversation, distributed in print at CIPD conferences to HR and L&D leaders across the UK.

Editorial Systems

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