Content strategy · Digital experience · Marketing & growth · AI-assisted systems
FIND YOUR VOICE
BUILD YOUR BRAND
LEAVE A MARK
I help impact-led founders and mission-driven brands get clear on their message — and senior digital teams get more from their content. Twenty years of real delivery. No noise.
I help impact-led founders and mission-driven brands get clear on their message — and senior digital teams get more from their content. Twenty years of real delivery. No noise. Explore how I work →
How I work
TWO TRACKS
STUDIO WORK
For founders, coaches, and growing brands finding their voice.
You know what you're building. You're just not sure how to say it clearly, show up consistently, or turn good thinking into content that actually does something.
Guides, audits, brand clarity, and AI content systems — built around how you actually work.
SENIOR STRATEGY
For digital teams, product leads, and scale-ups who need senior delivery.
You need someone who can come in, understand the complexity, and get things moving. Strategy, creation, design, and execution — without the agency overhead or the handholding.
Twenty years across Virgin Media O2, The Open University, Lucy & Yak, and more. I think and I deliver.
Senior strategist. Studio founder. Quietly defiant.
I've spent twenty years helping businesses and digital teams build things that work — product launches, content systems, brand strategies, and the digital experiences that hold it all together.
I set up Lion's Roar Studio in 2026 to put that experience in service of work that matters to me. That means impact startups, mission-driven brands, B Corps, and founders building something genuinely new — helping them find the clarity to make it land.
My clients tend to be people who want clear thinking, honest feedback, and real delivery — not a performance of busyness.
📍 Based in the UK · Remote-first · Open to hybrid
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PROOF
Organisations I've worked with
Twenty years of senior delivery across some of the UK's most complex digital environments.
Virgin Media O2 · The Open University · Lucy & Yak · Avast Gen Digital · T-Mobile · Wazoku · Umbro · CIPD
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Small label text: Experience & credibility
Large pull quote text: Twenty years of senior delivery. Real organisations. Real complexity. Real results.
Regular body text: My experience includes work with Virgin Media O2, The Open University, Lucy & Yak, Avast Gen Digital, Wazoku, T-Mobile, Umbro, and CIPD.
Smaller supporting text: Across SaaS, EdTech, HealthTech, eCommerce, innovation tech, and charity — delivering content strategy, digital experience, product launches, CMS builds, rebrands, and marketing programmes at scale.
FREE DOWNLOAD
Get clear on your message in a focused afternoon.
The Content Clarity Starter is a free guide for founders and growing brands who know what they're building — but aren't quite sure how to say it.
A simple framework to define your audience, message, and offer in plain English
Prompts to help you find the language that actually resonates
A clear starting point for your content — without the overwhelm
No spam. Just useful content for people building something real.
Contact
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Get Your Project Started!
Let's talk
Headline: Got a project in mind? I'd love to hear about it.
Supporting line: Whether you're a founder finding your feet or a digital team that needs senior support — if you think there's a fit, get in touch. I'll always be straight with you about whether I can help.
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