PORTFOLIO

Selected senior engagements across content strategy,

structured content, and editorial systems

PORTFOLIO

Selected senior engagements

Aldermere Group: Content Model & Structured Content Design

Louise Leone

Published on: 31/05/2026

A fully specified enterprise content model for a composable CMS transformation: six content types, ten reusable components, and ten documented modelling decisions with rationale.

Structured & Composable Content

Lucy & Yak: Component-Based Content for a Shopify Rebuild

Louise Leone

Published on: 29/05/2026

Component-based content modelling for a Shopify 2.0 rebuild. How structured content, reusable components, and editor empowerment transformed a fast-growing fashion brand's digital store.

Structured & Composable Content

Let's talk

Got a project in mind or just want to sense-check something? I'd love to hear about it.

Whether you're a digital team that needs senior content strategy support, an agency looking for a specialist, or a growing business that needs clearer thinking: if you think there's a fit, get in touch. I'll always be straight with you about whether I can help.

Or you can email me directly:

[email protected]