Welcome to The Roar: Thinking out loud on strategy

"Your tactics can make a difference, but your strategy — your commitment to a way of being and a story to be told and a promise to be made — can change everything."
Seth Godin, This Is Marketing

Most digital experiences fail in the gaps. Not in the individual disciplines: the strategy, the product, the design, the engineering. But in the space between them where nobody is quite accountable. The seams become wide caverns with rickety rope bridges. That's usually where the real work breaks, and where most of my best engagements have started.

I'm Louise Leone, founder of Lion's Roar Studio. I've spent twenty years working at that intersection, including engagements with Virgin Media O2, The Open University, Lucy & Yak, and Avast Gen Digital.

Strategy is where I'll be writing for the senior practitioners, digital teams, product leads, and scale-ups working at that intersection. Those of us thinking seriously about how content lands at scale and figuring it out in real time.

Expect senior content strategy thinking, opinions on what works and what doesn't, methodology pieces that come out of real engagements, and the occasional reframe of received wisdom that has stopped being true. Honest about constraints. Specific about decisions.

If you'd like more, you can subscribe to The Roar below, or roam through the other categories: Founders, Craft, AI & Tools, Systems, and Future of Work.

Glad you're here.

Louise