Welcome to The Roar: Thinking out loud on AI & Tools

"As artificial intelligence proliferates, users who intimately understand the nuances, limitations, and abilities of AI tools are uniquely positioned to unlock AI's full innovative potential ... Workers who figure out how to make AI useful for their jobs will have a large impact."
Ethan Mollick, Co-Intelligence

Hold tight, riders, it's the world of AI! Where the hype is loud, the fear is louder, and the honest middle ground is harder to find than either. AI changes some things significantly, doesn't change others, and the line between the two matters more than most people are willing to sit with.

I'm Louise Leone, founder of Lion's Roar Studio. I've spent twenty years building content systems and digital experiences. In the last year I've built an AI-assisted content operations system for my own studio, and I'm now offering it as a service to others. The methodology is real, tested, and used daily.

This is where I'll be writing for anyone trying to use AI properly. Founders, marketers, content teams, digital leads, and anyone wanting an honest read on what works, what doesn't, and where human judgement still has to stay in the room.

Expect practical workflow thinking, methodology pieces from real systems, honest assessment of where AI helps and where it doesn't, and a refusal to oversell what the technology can do.

If you'd like more, you can subscribe to The Roar below, or roam through the other categories: Founders, Strategy, Craft, and Systems.

See you in the honest middle.

Louise