Content strategy · Digital experience · AI-assisted systems

Content strategy

Structured systems

Built to deliver

Find out how I work →

SEE THE WORK

Content strategy · Digital experience · AI-assisted systems

CONTENT STRATEGY

STRUCTURED SYSTEMS

BUILT TO DELIVER

Find out how I work →

SEE THE WORK

Hello, I'm Louise Leone. A senior content strategist with two decades across editorial, structured content, and digital experience. I founded Lion's Roar Studio to put that experience to work for organisations doing something that matters, from early-stage founders to enterprise teams.

Hello, I'm Louise Leone.
A senior content strategist with two decades across editorial, structured content, and digital experience. I founded Lion's Roar Studio to put that experience to work for organisations doing something that matters, from early-stage founders to enterprise teams.

How I work

Founders to Enterprise

Studio Work

For growing businesses and independent brands who need senior content thinking without the agency overhead. Clear strategy, honest feedback, and work built around how you actually operate.

Strategy, audits, and AI-assisted content systems. Senior expertise, accessible scale.

Senior Strategy

For digital teams, product leads, and scale-ups who need senior delivery: someone who can come in, understand the complexity, and move things forward.

Strategy, creation, and execution, working directly with you. Twenty years across Virgin Media O2, The Open University, Lucy & Yak, and more.

How I work

TWO TRACKS

STUDIO WORK

For growing businesses and independent brands who need senior content thinking without the agency overhead. Clear strategy, honest feedback, and work built around how you actually operate.

Strategy, audits, and AI-assisted content systems. Senior expertise, accessible scale.

Explore Studio Work →

SENIOR STRATEGY

For digital teams, product leads, and scale-ups who need senior delivery: someone who can come in, understand the complexity, and move things forward.

Strategy, creation, and execution, working directly with you. Twenty years across Virgin Media O2, The Open University, Lucy & Yak, and more.

Explore Senior Strategy →

Senior strategist. Studio founder. Quietly defiant.

I've spent twenty years helping businesses and digital teams build things that work: product launches, content systems, brand strategies, and the digital experiences that hold it all together.

I set up Lion's Roar Studio in 2026 to put that experience in service of work that matters to me. That means impact startups, mission-driven brands, B Corps, and founders building something genuinely new. Helping them find the clarity to make it land.

My clients tend to be people who want clear thinking, honest feedback, and real delivery. Not a performance of busyness.

📍 Based in the UK · Remote-first · Open to hybrid

Start a conversation →

Senior strategist. Studio founder. Quietly defiant.

I've spent twenty years helping businesses and digital teams build things that work — product launches, content systems, brand strategies, and the digital experiences that hold it all together.

My clients tend to be people who want clear thinking, honest feedback, and real delivery — not a performance of busyness.

Based in the UK · Remote-first · Open to hybrid 📍

Start a conversation →

Let's talk

Got a project in mind or just want to sense-check something? I'd love to hear about it.

Whether you're a digital team that needs senior content strategy support, an agency looking for a specialist, or a growing business that needs clearer thinking: if you think there's a fit, get in touch. I'll always be straight with you about whether I can help.

Or you can email me directly:

[email protected]